Pivotal approached us to film high-quality interviews at their Built to Adapt conference at the Moscone center in San Francisco, CA. We delivered the edited interviews within 24 hours so they could be viewed with a “live” feel while the conference was still taking place. Over the course of 2 days, we captured 14 interviews approximately 15 minutes in length that consisted of 2 anchors and, at times, multiple interviewees.
The client wanted the intro bumper to be something that they could use for all of the Built To Adapt videos, which meant creating a unique theme song that would be used in every video. This gave the video a branded, unique feel and gave full legal freedom to use the song on any platform, globally. We got straight to composing, and this is the final song that they ended up approving:
The client gave us their logo and let us run with creative freedom to create a fun, techy intro bumper. We tried different iterations of animations, typography and elements, and eventually landed on the final product.